Two pharmaceutical companies now own nearly 100 percent of the GLP-1 citations inside ChatGPT, Claude, and Perplexity. Six pharma brands take roughly 58 percent of the entire $150 billion weight loss and metabolic health category.
The PR industry has spent the last two years arguing about generative AI, podcast strategy, and whether the press release is finally dead. While we were arguing,
The hospital CIO who is going to write your company a seven-figure check this year is not waiting for your pitch deck. She is on LinkedIn, right
Trust has always played an important role in healthcare, but in today’s media environment, it has become the defining factor in how organizations build meaningful relationships with
Healthcare brands can no longer rely on awareness as a primary performance metric. Attention without action does not translate into patient acquisition, provider engagement, or long-term
Healthcare marketing operates in a high-stakes environment where patient trust is both the foundation and the currency of success. The digital shift has introduced new
In our interconnected world, the power of effective communication cannot be overstated, especially in the healthcare sector. Healthcare PR agencies have a unique role in
The healthcare sector is undergoing a digital transformation, and nowhere is this more apparent than in the public relations strategies used by healthcare organizations. Digital
Public relations (PR) in healthcare is crucial for fostering trust, disseminating accurate information, and influencing public perception. With the rise of digital communication channels and
The Need for Healthcare PR in Today’s World The healthcare industry has faced numerous challenges in recent years, from the COVID-19 pandemic to rising costs,
