Healthcare providers, insurers and pharmaceutical companies are delivering new treatments, improving patient outcomes, and looking for ways to put data to work to help manage the costs of care at a rate not seen in other fields. Because of the pace of change, CIOs in these organizations are focused on identifying the technologies that will help achieve these goals quickly and in a cost-effective manner. To do this, they turn to trusted sources of insight to educate them on the healthcare technology that is available today and how it will be enable them to meet tomorrow’s challenges.
Future Healthcare Today (FHT) is one of the trusted sources that IT leaders from across the healthcare and pharmaceutical industries use to help them stay up-to-date on the healthcare IT solutions that are revolutionizing their field. From 3D imaging that reveals insights into tumors and internal medicine to state of the art data management solutions that will hasten the delivery of precision medicine and the delivery of care via telehealth and telemedicine, it’s truly a revolutionary era.
But what about healthcare technology partners looking to deliver these revolutionary solutions to the industry? How do they keep up with the thirst for knowledge and provide timely and relevant insights to CIOs and other healthcare IT decision makers and ensure that they can connect at the right time with the right people?
One of the primary ways to be part of this buyer’s journey is through targeted content marketing campaigns that help connect engagement to demand. Every month, FHT empowers its sponsors by providing data-driven insights based on readership trends, topic engagement, key search terms, and other important metrics. But today, we’re sharing a composite report based on readership data with all healthcare IT marketers.
Future Healthcare Today analyzed its readership data to identify what areas of healthcare technology are of most interest to healthcare providers, payers, and pharmaceutical companies. For example, 39 percent of readers focused on telehealth and telemedicine and the ways in which it can increase patient engagement and care team collaboration. Cybersecurity also received increased attention because of the value of healthcare data on the black market and the regulations and compliance requirements that it is subject to. Overall, the data revealed that that telemedicine/telehealth, digital transformation, and analytics are topics that healthcare IT decision makers are most interested in learning about.
In being able to access this type of data every month, marketers looking to engage with healthcare IT leaders and decision makers are able to connect engagement to demand. This means they are able to create highly effective content marketing campaigns that can be targeted towards their organization’s most valued customers and prospects as well as uncovering untapped opportunities that they can then qualify and deliver to their sales leadership.