With an estimated 44,000-healthcare mobile apps flooding the healthcare IT market, sales teams and hospital decision makers are under tremendous pressure to propose the right solution for the right opportunity. That’s not always so easy, which is why Glenn Pearson believes, “If you build it, they may not come.”
In this podcast interview, Glenn Pearson, Principal and Founder of Pearson Health Tech Insights (PHTI), shares his 34 pitfalls (and counting) that can torpedo a sale to a hospital system.
During the interview, Glenn advises about the need to sometimes temper the enthusiasm for a technology solution with a reliable and believable ROI, as well as the importance of making sure the right people are at the table at the right time. He says, “IT is juggling a lot of balls and should be left out of the decision making if at all possible.”
Also an accomplished blues harmonica player, tune in until the very end of the interview to hear a musical surprise.