Despite healthcare’s critical importance, the intricate nature of insurance plans and healthcare information can often leave individuals feeling adrift. A recent Bend Financial report found that 56 percent of respondents felt “completely lost” when trying to understand health insurance, with even higher rates among people on a family member’s job-based insurance (75 percent) or those on COBRA (68 percent). The solution? Engagement. In this episode of the Future Healthcare Today podcast, host Lucas Hunsicker engages in a discussion with Rousseau Kluever, Director of Product, Healthcare Guidance, at Zelis, to explore innovative strategies for bolstering meaningful member engagement.
From personalized solutions, which incentivize proactive health actions, to the importance of an omni-channel strategy that meets members where they are, Kluever emphasized the necessity of a member-centric approach. By prioritizing personalization and accessibility, he explained how healthcare organizations can empower individuals to focus on their health goals without the burden of navigating the complexities alone. As the conversation unfolds, it is evident that the future of healthcare lies in these personalized experiences, seamless interactions, and genuine support for members. By embracing innovative approaches and leveraging technology to its fullest potential, healthcare organizations can foster deeper connections with their members and ultimately enhance the quality of care delivered.
“When we look at engagement, it’s not only, ‘is somebody actively engaged with our products, tools, processes, and with the providers and the players in the network or in the industry,’ it’s more important to ask, ‘are they making progress?’”
Listen to part 2 of the conversation with Rousseau Kluever below.
Missed part 1? Give it a listen down below.