The global digital health market is projected to surpass $380 billion by 2024, according to a recent Market Watch report. This immense growth can be attributed to a few things: the renewed focus on the patient experience and consumers demanding digital services.
At the same time, 90 percent of patients don’t feel obligated to stay with a provider who doesn’t offer a satisfactory digital experience, according to a recent survey. These factors are pushing many organizations, like Novant Health, a four-state network of physician clinics, outpatient centers and hospitals, to focus on digital experience strategies.
With nearly 1 million digitally connected patients, Novant Health recently launched a digital health and engagement unit to oversee virtual care strategies and digital services. It is one of the many organizations looking to provide an excellent patient experience.
“Many of our patients leverage technology in all facets of their lives, and they have responded favorably to our e-visits and on-demand video visits,” said Angela Yochem, Executive Vice President and Chief Digital and Technology Officer for Novant Health. “The launch of the digital health and engagement division will allow us to better connect with our patients when and where they need us through a variety of virtual solutions.”
As organizations like Novant Health are shifting their focus more on digital, to be successful it’s important that providers are delivering human-centric experiences powered by empathic content, 1-on-1 personalization, and the right tools, Paige O’Neill, Sitecore Chief Marketing Officer, shared during the recent DX Summit.
“Over the last couple of months, as we all have had to navigate the pandemic, we’ve seen that customer experience and digital has become the primary way that we are connecting with our customers,” said Paige O’Neill. “So, it has moved even more so to the top of everyone’s critical priority list.”
Technology such as Sitecore’s digital experience platform enables healthcare organizations to deliver the right content, at the right time, embrace an omnichannel approach to meet customers where they prefer to interact and engage, and provide powerful insights by enabling healthcare organizations to leverage a centralized content management and data solution.
“When we think about the future of healthcare, we have to consider where and how patients want to connect with their care team,” said Yochem. “Our connection with patients should not be constrained to the four walls of a facility.”
Connecting with patients anywhere, anytime is made possible with the right digital experience solution. To learn more about the patient experience powered by personalized, omnichannel content, click here.