Home CIO Perspectives How to Retain Clinicians and Patients is Top of Mind for Healthcare Providers
Retain Clinicians

How to Retain Clinicians and Patients is Top of Mind for Healthcare Providers

by Jenna Sindle

Despite the fact that healthcare providers have been the most essential part of daily life for the past five months of the global pandemic, hospitals and healthcare systems are struggling to retain clinicians and patients. From the added workload and tech-driven burdens placed on doctors and nurses to the number of choices available to patients as to how they receive care, many providers are facing tough choices as revenue falls and as they struggle to retain clinicians and patients.

However, there are steps that healthcare providers can take to stem this tide. Read on to learn more.


How Technology Helps Retain Clinicians

There’s been a lot of coverage in the last few years about how the introduction of technology into the clinical setting has placed one more burden on clinicians. Instead of helping nurses and doctors connect with patients and move through their paperwork more quickly, tablets and other devices have, instead, come between patients and providers and created more work in terms of updating records and ensuring each encounter is HIPAA compliant.

A new article from HealthIT Pittsburgh looks at how some of the latest healthIT tools really are improving the working conditions for nurses and doctors. From robotic assistants to deploying machine learning and artificial intelligence that can “comb through mountains of patient data, identify patterns, and offer a potential diagnosis” you can learn more about how technology retains clinicians here.


How Training Helps Retain Clinicians 

No matter what our field of endeavor we all know that professional development and training is like a spark that can help re-engage a weary brain. This is particularly true in the medical field where novel treatments are being developed by life sciences and bio-tech companies as well as being pioneered by clinicians.

Non-alcoholic steatohepatitis (NASH) is one of the leading drivers of liver transplants in the United States, particularly for women. Good news is at hand, though, with several clinical trials and exploratory treatments in process. Future Healthcare Today caught up with Zachary Schwartz, M.Sc., Scientific Director at Clinical Care Options to discuss these new options for NASH care and management and to talk about the resources that are available to clinicians to help treat NASH patients.

You can find the interview and resources here.


How to Retain Patients? Deliver an Exemplary Patient Experience

Patients seem to be bringing expectations from their everyday lives with them when it’s time to visit the doctor or be admitted to hospital. Having become used to personalization and concierge-like services from their experiences in retail the pressure is on healthcare providers to deliver a similarly “personalized, engaging [experience]… delivered across multiple platforms.”

According to a recent survey from Sitecore and Perficient, technology plays a key role in supporting healthcare providers on their mission to retain patients. Shared engagement expert Rick Bauer “Pause and think about the complex role of today’s digital marketer. Today’s modern marketer doesn’t just manage a website. Instead, they need to be able to reach across all channels, connect the dots across data points, improve customer satisfaction, and increase conversions—not to mention using connected data to constantly improve these interactions over ever-evolving touchpoints.”

Ready to read the survey? You can do that here.


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