Whether your healthcare provider or a health insurer you’re working hard to create an exceptional patient experience long before a doctor is seen, or an insurance claim is submitted.
For the largest healthcare organizations the ability to build a robust web presence that is tailored to patient need and updated frequently to drive engagement is par for the course. Sophisticated enterprise-grade platforms and development teams make light work of the heavy lift of coding and content management. But for most healthcare organizations this type of scalability and speed-to-market has typically been out of reach.
With tight budgets and IT teams already stretched thin by daily operations, the opportunities to create a rich online presence is a true challenge. Even traditional alternatives to enterprise platforms, such as outsourcing web development, are out of reach. While the initial engagement might be feasible, the constant changes and updates that are needed become cost prohibitive.
But while this has been many healthcare organizations’ experience with web site building and content management, it doesn’t need to be the case. Lower and mid-market organizations can excel at web content management by using SaaS technologies to successfully deliver a robust platform that can be updated and tailored on demand.
In a recent infocast on our sister site, Modern Marketing Today, industry experts from Sitecore, XCentium, and Nexford University joined forces to discuss how an effective web content management solution can be a game changer for mid-market organizations, giving them access to powerful tools that deliver a secure and responsive web environment that’s ready for the marketing team to create an exceptional patient experience in under two months.
“Because it’s a SaaS platform, it alleviates all the headaches of an enterprise solution. It takes care of the up-time, the security, the software patching, and running the infrastructure,” shared Paul Coleman, Chief Technology Officer at Nexford University. “While we’ve deployed it in an educational environment, our experience in creating a web environment that the marketing team can interact with easily and deliver the type of personalization that delivers exceptional experience is applicable to all mid-market organizations regardless of industry.”
Ready to learn more?Download the Webcast Here