The pandemic has put a major strain on our country’s healthcare system; but the American Medical Association warns of an equal strain on clinicians. Overloaded healthcare organizations have been using staff around the clock to treat patients and handle the data that accompanies them. To successfully manage this surge, healthcare systems are turning to technology that automates processes, personalizes the patient journey, and empowers physicians with the tools to alleviate burnout.
In today’s world, healthcare providers are tasked with guiding the patient on their healthcare journey, ensuring their patients’ experience before, during, and after a healthcare appointment is positive, and providing excellent care that arms patients with the knowledge they need to recover. These combined with high expectations patients have for their provider’s digital healthcare experiences are leading to a big problem – exhausted, overworked providers that don’t have the opportunity to focus on what’s most important – treatment. According to a recent Sitecore eBook, The Patient is Ready to See You, providers must empower themselves with digital tools to provide the complete care and experience patients deserve.
“Burnout has been a problem amongst physicians and other healthcare workers for years,” said Dr. Bailey, an allergist and immunologist from Fort Worth, Texas, during a panel on The Health of the Health Care System. “The [American Medical Association] AMA has been studying this very closely and developing tools for physicians, and it was one of my personal priorities for my presidency—and then coronavirus changed everything,” she added.
To alleviate physician burnout, healthcare systems should look to digital experience technology that will do the work of analyzing data and personalizing patient care so physicians can focus on crucial tasks such as diagnosis and treatment. “The very high rates of physician burnout are not related to a deficiency of resilience within physicians,” said Christine Sinsky, MD, vice president of professional satisfaction at the AMA. “It is the work environment that drives physician burnout.”
Physician burnout doesn’t have to be part of this digitally driven new normal. With the right technology, providers can focus on the patients in front of them and rely on their digital experience to deliver personalized interactions with patients throughout their healthcare journey.
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